Apple (NASDAQ:AAPL) has reportedly acquired Pop Up Archive, a company that creates search tools for spoken audio files like podcasts.

As usual with Apple acquisition news, no terms or confirmations included.

Apple launches Search Ads Basic, an App Store ad program that simplifies the process to eliminate keywords and bids.

Advertisers can set a monthly budget, and a cost-per-install max or Apple can recommend a CPI amount.

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