Helios and Matheson Analytics stock (HMNY) is getting crushed today? The shorts in Helios and Matheson Analytics stock are rejoicing, as they called for the stock to fall after it rallied with its Moviepass offerings. However, Helios and Matheson Analytics stock bulls have been behind the name and are picking up shares on heavy volume on this decline. So what is going on here with Helios and Matheson Analytics stock?

Well, Helios and Matheson Analytics stock is falling because its Moviepass now has some major competition. Cinemark Holdings, Inc (NYSE: CNK), a leader in the motion picture exhibition industry, today announced the launch of Movie Club, a unique monthly movie membership program that will rival Moviepass. Helios and Matheson Analytics stock immediately began selling off on the news. However, this offering is a bit different.

The first program of its kind, Movie Club offers ticket and concession discounts along with many other exclusive benefits. Moviegoers can instantly join and begin taking advantage of their benefits through the Cinemark app or by visiting www.cinemark.com/movieclub. So why is Helios and Matheson Analytics stock suffering so much?

Cinemark Movie Club, now available to moviegoers across the U.S., offers members ticket and concession discounts along with many other benefits for $8.99 per month. This is a major blow to Helios and Matheson Analytics.

For $8.99 per month, a Movie Club membership provides the following:

  • One 2-D movie ticket each month with premium format ticket upgrades available
  • Unused tickets roll over and never expire for active members
  • Ability to reserve seats and buy tickets in advance with NO online fees
  • Additional tickets at the member price of $8.99 each
  • PLUS, a 20 percent discount on concessions during every visit

“We are thrilled to launch our proprietary movie membership program that is completely consumer research-driven,” said Cinemark CEO Mark Zoradi. “Based on the feedback we received, we designed Movie Club with all of the features and benefits that moviegoers desire most in a membership program without any of the hassle, enabling our guests to enjoy the moviegoing experience with their friends and family.”

In developing Movie Club, Cinemark conducted extensive consumer research and studied the best subscription program models, both in and outside of the entertainment industry. Throughout the research process, consumers resoundingly preferred a monthly membership program with ticket rollover benefits that allows them to accumulate credits, reserve their seats in advance with no online fees and enjoy significant discounts on concessions.

Movie Club is accepted at all Cinemark locations across the nation, including Century Theatres, CinéArts, Tinseltown and Rave Cinemas. To join, visit www.cinemark.com/movieclub or download the Cinemark app in the Apple App Store or the Google Play Store. Movie Club members can easily reserve and purchase their tickets in advance without any fees through the Cinemark app or online. Purchased tickets will populate through the app for quick and easy scanning at the movie theatre.

Quad 7 Capital remains bearish on Helios and Matheson Analytics stock, which has a 52-week trading range of $2.20 to $38.85.

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