Citi has initiated coverage on severa financial services

American Express (NYSE:AXP) is initiated with a Buy $110 price target.

Capital One Financial (NYSE:COF)  is initiated with a Buy $115 price target.

Discover Financial Services (NYSE:DFS) is initiated with a Neutral $78 price target.

Synchrony Financial (NYSE:SYF) is initiated with a Neutral and $37 price target.

Shares in all are rallying along with the broader market.

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