Ubisoft ADRs (OTCPK:UBSFY) are up 3.4% after news that Far Cry 5 has become the fastest-selling title in Far Cry history.

The title more than doubled first-week sell-through of predecessor Far Cry 4, Ubisoft says, with digital distribution making up more than 50%.

With $310M in spending, it’s now Ubisoft’s second-biggest launch ever, behind only Tom Clancy’s The Division.


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