Mogo Inc. (NASDAQ: MOGO; TSX: MOGO), a prominent Canadian digital wealth and lending platform, is significantly deepening its ties to Bitcoin. The company recently announced a board-approved allocation of up to $50 million to Bitcoin, marking a major step in its long-term capital preservation and product innovation strategy. This move will see Bitcoin integrated across Mogo’s treasury policy and its core operating platform.
Background: Mogo’s Decade-Long Journey in Digital Assets
Mogo has been a trailblazer in the digital asset space for nearly a decade. The company launched Canada’s first Bitcoin account in 2018, demonstrating its early commitment to the cryptocurrency. In 2020, Mogo became one of the first US-listed companies to add Bitcoin to its balance sheet, notably preceding Tesla and following only MicroStrategy and Block (formerly Square).
Beyond its direct investments, Mogo has also played a crucial role in shaping the Canadian crypto landscape. The company was instrumental in the 2023 merger of Coinsquare and WonderFi, which created Canada’s largest independent crypto platform. This combined entity recently announced its acquisition by Robinhood, further highlighting Mogo’s strategic foresight in the evolving digital asset market.
A Long-Term Strategic Commitment
“Building on our history and experience in crypto, we’re making a long-term strategic commitment to Bitcoin, backed by deep conviction and the flexibility to build a meaningful Bitcoin reserve that aligns with our capital priorities and market outlook,” said Greg Feller, President & Co-Founder of Mogo. He emphasized that this allocation provides the flexibility to build a substantial position over time as part of a disciplined, multi-year strategy.
Following the anticipated close of the WonderFi–Robinhood transaction in the second half of 2025, Mogo expects to hold approximately $50 million in cash and investments. The newly approved Bitcoin allocation will be funded by excess cash and, over time, through additional monetizations from its investment portfolio, including stakes in US-based crypto exchange Gemini and Canadian technology company Hootsuite. The initial goal is to scale to a $50 million investment in Bitcoin through staged investments while maintaining adequate working capital.
Bitcoin as a Capital Allocation Hurdle Rate
In a bold move, Mogo will now assess all capital deployment decisions against a Bitcoin hurdle rate. This means that whether considering mergers and acquisitions, internal investments, or share repurchases, the company will only allocate capital to opportunities that are expected to outperform the long-term return profile of holding Bitcoin.
Greg Feller stated, “This sets a new bar for capital discipline. If we don’t believe an initiative can deliver better long-term value than Bitcoin, we won’t pursue it. It’s that simple.” This approach firmly establishes Bitcoin not just as a treasury asset, but as a strategic benchmark for evaluating value creation across the entire organization.
A Unique “Dual-Compounding Strategy”
Mogo’s strategy differentiates itself from many Bitcoin treasury companies. Unlike those that may lack operating scale or growth potential, Mogo is building a capital-efficient, scalable platform across three core pillars: Wealth, Lending, and Payments. Bitcoin will serve as a complementary strategic reserve asset that can compound alongside its core business.
“We’re not just holding Bitcoin, we’re building a business we believe can scale to over a billion dollars in enterprise value,” said Greg Feller. “Our goal is to grow a similarly scaled Bitcoin reserve alongside it. That dual-compounding model, operating growth plus a high-conviction Bitcoin reserve, is something few companies are positioned to achieve.”
Strategic Integration Across the Platform
The company plans to integrate Bitcoin across its core businesses to deliver value to both shareholders and its nearly 2 million Canadian members:
- Wealth Management: Mogo’s $400M+ AUM platform will introduce a flagship Bitcoin Portfolio based on a 60/40 equity/Bitcoin model, designed for long-term investors who recognize Bitcoin’s role as a disruptive store of value.
- Lending: Mogo is developing Bitcoin-related loan products that will allow members to gain access to this asset class while potentially lowering their borrowing rates.
- Payments: With over $12 billion in annual international payments volume, Mogo is exploring stablecoin infrastructure to enable faster, lower-cost cross-border transactions.
“Buffett Mode Meets Bitcoin”: A Behavioral Framework
Mogo’s approach is rooted in its “Buffett-mode” philosophy, a behavioral-first investment framework emphasizing long-term outcomes, mental clarity, and disciplined decision-making.
“Whether you’re investing in equities or Bitcoin, the edge is mental,” said David Feller, Founder & CEO of Mogo. He added that the company is focused on helping Canadians build real wealth by evaluating every decision with clarity and conviction, and providing members with tools that align with future trends. Mogo aims to offer educational content, product-level optionality, and behavioral guidance rather than promoting hype, positioning Bitcoin as a strategic asset for informed investors.
Democratizing Access for 2 Million Canadians
Mogo believes it is uniquely positioned to expand responsible access to Bitcoin through trusted, compliant, and intelligent financial products. The company’s platform reflects a long-term belief in digital assets as a tool for wealth preservation, not short-term speculation.
Greg Feller concluded, “This is about building financial independence for our members, not chasing returns. We believe Bitcoin will play a growing role in how capital is stored, allocated, and judged, and we’re building Mogo to lead in that future.”